Share our Event

Community Partner Promotion Guide

This promotion guide is for you to help share our event

San Francisco's APA Heritage Month celebration committee is pleased to partner with organizations to bring greater awareness about Asian Pacific American Heritage Month. The primary goal of the annual APA Heritage Month events is to celebrate and promote public awareness of the history, cultures and accomplishments of the diverse APA community. The main event of San Francisco’s annual celebration, the APA Heritage Awards Ceremony and Reception on May 2, 2018.

Focus of this year’s celebration

2018 is a special year that marks the 40th Anniversary of the federal legislation that authorized the annual celebration of Asian Pacific American (APA) Heritage Month in the country.

Key Events

April 27, 2018: A kickoff press conference on at City Hall


May 2, 2018: The APA Heritage Awards Ceremony 
5:30pm at Herbst Theatre, 401 Van Ness Avenue, San Francisco

Community food and cocktail reception immediately following the APA Heritage Awards Ceremony at City Hall, San Francisco


Marketing Campaign

May 1- 31: Advertising campaign to promote awareness of APA Heritage Month and this year’s honorees through community and media partnerships

APA Heritage Newspaper Ad

Marketing includes:

  • Bus ads
  • Newspaper ads
  • Facebook ads
  • Posters
  • Programbook ads
  • Newsletter messages
  • Street Banner poles (in Civic Center)
  • Cross-promotion with Official Partners

May 2, 2018

APA Heritage Awards Ceremony

2017 APA Heritage Celebration

5:30pm
Herbst Theatre
401 Van Ness Avenue, San Francisco

Event highlights

· Signing of the APA Heritage Month Proclamation by Mayor Mark E. Farrell

· Presentation of the First Annual Edwin Mah Lee Public Service Award 

In Memory of Mayor Edwin Mah Lee, the APA Heritage Celebration Committee is launching the annual Edwin Mah Lee Public Service Award. To be presented at the APA Heritage Awards Ceremony each year, this award is established to honor Mayor Lee’s legacy of service to the City and to the underserved communities.

· Presentation of honors to four organizations that have achieve significant milestones in fulfilling their mission, and they are:

 · Chinese Historical Society of America (55 years)

 · Nihonmachi Street Fair (45 years)

 · Pistahan Parade & Festival (25 years)

 · San Francisco Symphony Youth Orchestra (35 years)

· Performances by members of the San Francisco Symphony Youth Orchestra and award winning hip hop dance group Str8Jacket

· The Cultural Procession, the grand finale of the annual Awards Ceremony, a song and dance performed by diverse APA community representatives in colorful ethnic costumes

Communications Plan

To raise awareness of Asian Pacific American Heritage Month and specifically about the APA Heritage Awards Ceremony and Reception, the APA Heritage Celebration Committee invites all community and business organizations to join in a marketing campaign.  For the purpose of generating publicity and interests, there is a broad range of communication vehicles that can be used to distribute information: Facebook, website linkage, e-blasts, online or print media ads, posters and billboards, to name a few.

The following is a suggested schedule and what you can do to help publicize APA Heritage Month, as well as the APA Heritage Awards Ceremony and Reception, a community event that is free to the public.


Week of April 2

Email blasts Forward invitation email about the APA Heritage Awards Ceremony and Reception to your friends and family. Online registration for the event opens on Thursday, April 5, 2016.
- Email link

Post Online - On your organization’s website, post a link to the Asian Pacific American Heritage Month website at www.apasf.org.


Week of April 9

Email - Continue building buzz around the event by sending an email with event invitation to everyone in your circles of friends and community network and ask everyone to RSVP online to attend.

Newsletter/Bulletin: Insert a description about the event in a community calendar or organization bulletins, and provide a link to our toolkit and event website.  

Distribute posters: Post this year’s APA Heritage Month commemorative posters at your office, neighborhood community centers and libraries and visible public places. 


Week of April 16

Promote Honorees - The APA Heritage Celebration Committee will honor four significant community milestones. Share news and stories about the APA Heritage Awards honorees using the information links on event website apasf.org.

Promote event attendance.  Continue to broadcast messages via facebook, e-blasts or text messaging. 

Distribute posters: Post this year’s APA Heritage Month commemorative posters at your office, neighborhood community centers and libraries and visible public places. 


Week of April 23

Send e-blasts to remind everyone to register attendance online at event website

Promote event attendance.  Continue to broadcast messages via facebook, e-blasts or text messaging. 


May 2 – DAY OF EVENT

Broadcast Message: Send an email, text or a social media message to remind guests to attend.

Suggested Messages to Share

In order to maximize our outreach and build momentum towards the celebration in May, it is important that you also encourage your friends to do the same.

The following is the suggested text for your newsletter, Facebook and other promotional uses, as well as suggestion of weekly publicity plan for the month of April. The following are a few sample posts and hashtags:
 
 

Bulletin / Newsletter Insert / Text Messaging

May is Asian Pacific American Heritage month. Come experience a festive evening of unique cultural performances, awards presentations, complimentary tasting of savory cuisines, beverages and more. This free community event is on May 2 at 5:30p.m. at the renovated Herbst Theater, San Francisco.  Register to attend event at www.apasf.org


Poster


Suggested Graphics

Select the graphic you would like to use on social media and pair it with a suggested message below.

2018 Suggested Graphics


Facebook

Share the Facebook Event: https://www.facebook.com/events/1993689997614594/

Sample post:

·       Asian Pacific American Heritage Month (San Francisco) Celebration is on May 2. Join the community for this free event!  http://apasf.org

·       2018 is a special year that marks the 40th Anniversary of the federal legislation that authorized the annual celebration of Asian Pacific American (APA) Heritage Month in the country. #APAHeritageMonth http://apasf.org

·       Did you know May is Asian Pacific American Heritage Month (San Francisco) Learn more: http://apasf.org


Twitter

Sample Post

·       SF #APAHeritageMonth Celebration is on May 2. Join the community for this free event! http://apasf.org

·      2018 is a special year that marks the 40th Anniversary of the federal legislation that authorized the annual celebration of Asian Pacific American (APA) Heritage Month in the country.#APAHeritageMonth.  http://apasf.org

·       Did you know May is Asian Pacific American Heritage Month? Learn more: http://apasf.org


Instagram

Use the following hashtags to accompany your event photos: #APAHeritageMonth, #APA, #SanFrancisco, #awareness, #event