Marketing Toolkit

To raise awareness of Asian American & Pacific Islander Heritage Month, the San Francisco APA Heritage Celebration Committee invites all community, government, media and business organizations to join in our public awareness campaign. For the purpose of generating public interest, the following marketing resources were created to help you share about the month on your organization’s communication channels: Facebook, Instagram, Twitter, website, e-blasts, TV, or print materials.

Our Online Guide this year features online and in-person community events. Most are free and open to the public.

  • Link to Use: apasf.org
  • Hashtags to Use: #AAPIHeritageMonth #AAPI #APAHM #SanFrancisco

Starting in 2022, we have changed the name of the celebration to be more inclusive of the diversity in our community.

  • Old: Asian Pacific American Heritage Month
  • New: Asian American & Pacific Islander Heritage Month
  • Old: APA Heritage Month
  • New: AAPI Heritage Month 

Step 1: Download Media

Please download the graphic or video of your choice to go along with your message.

PSA Video

Public Service Announcement

Reels

PSA Vertical Video

Public Service Announcement

Asian American & Pacific Islander Heritage Month Forging Community Bonds May 2022

Poster to Promote the Month of May

May 4 Flyer

Flyer to Promote APA Heritage Awards

May 4, 2022: APA Heritage Awards & Reception

Graphics for Social Media

TV Screen

Title Slide 1

Formatted for TV Screens, but can be used for other formats

Title Slide 2

Formatted for TV Screens, but can be used for other formats

Step 2: Share our Message

Please use one of the following message to share with your followers, email list, or friends.

Sample Message #1

Did you know May is Asian American & Pacific Islander Heritage Month? Learn more about the month and ways to celebrate: apasf.org
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#AAPIHeritageMonth
#AAPI
#APAHM
#SanFrancisco

Sample Message #2

Over 22 million people in the U.S. identify as Asian Americans and Pacific Islanders. Celebrate Asian American & Pacific Islander Heritage Month in May: apasf.org
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.
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#AAPIHeritageMonth
#AAPI
#APAHM
#SanFrancisco

Sample Message #3

Celebrate Asian American & Pacific Islander Heritage Month throughout the month of May. Visit the Celebration Guide to find events, expand your bookshelf, and find inspiration: apasf.org

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#AAPIHeritageMonth
#AAPI
#APAHM
#SanFrancisco

Step 3: Tag us on Social Media

Please be sure to tag us on social media so we can see your post. Post variations of the message and graphics on your social media channels as frequently as you’d like.

@apaheritagesf
@apasf
@apaheritagesf

Other Resources for Partners

Foundation Logo

Publicity Partners are welcome to use the APA Heritage Foundation logo in promoting San Francisco’s Asian Pacific American Heritage Month events and celebrations.

APA Heritage Foundation logo

Full Color Logo

The Full Color Logo is the primary representation of the APA Heritage Foundation brand.  This is the preferred logo option and should be used whenever possible. It is approved for use on light or white backgrounds.

Other Versions of the Logo

While the full color logo is preferred, certain applications may require an alternate version due to limitations in media reproduction. The following versions are available for those situations.

APA Heritage Foundation logo

Color & White

If it is necessary to place the logo over a dark background, use this Color Logo & White Text version.

APA Heritage Foundation logo Black

Black & White

If your media is limited to black and white colors, use this Black & White version.

APA Heritage Foundation logo White

All White

If it is necessary to place the logo over a solid color background, use this All White version.

City and County of San Francisco

Official Celebration

This is the official celebration of Asian American & Pacific Islander Heritage Month for the City and County of San Francisco.