Marketing Toolkit

To raise awareness of Asian Pacific American Heritage Month, the San Francisco APA Heritage Celebration Committee invites all community, government and business organizations to join in our public awareness campaign. For the purpose of generating public interest, the following marketing resources were created to help you share about the month on your organization’s communication channels: Facebook, Instagram, Twitter, website, e-blasts, or print materials.

Our Online Guide this year features online and in-person community events. Most are free and open to the public.

  • Link to Use: apasf.org
  • Hashtags to Use: #APAHeritageMonth #APAVoices #APAUnite

Step 1: Download Graphic

Please download one of the following graphics to go along with your message.

2021 Post - San Francisco’s celebration of Asian Pacific American Heritage Month
2021 Cover - San Francisco’s celebration of Asian Pacific American Heritage Month
IG Stories
2021 Poster - San Francisco’s celebration of Asian Pacific American Heritage Month
Vertical Banner
Horizontal Banner

Step 2: Share our Message

Please use one of the following message to share with your followers, email list, or friends.

Sample Message #1

We’re celebrating Asian Pacific American Heritage Month with the APA Heritage Foundation. They’ve compiled an online Celebration Guide with events and activities taking place in San Francisco. Explore their activism, small business, arts & culture, and other online guides at https://apasf.org
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#APAHeritageMonth
#APAVoices
#APAUnite
#APAHM

Sample Message #2

Did you know May is Asian Pacific American Heritage Month? The APA Heritage Foundation has compiled an online Celebration Guide with public activities and programs in San Francisco for you to explore and enjoy at http://apasf.org
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#APAHeritageMonth
#APAVoices
#APAUnite
#APAHM

Sample Message #3

May is Asian Pacific American Heritage Month. The APA Heritage Foundation works with their Official Celebration Partners: the Asian Art Museum, the Center for Asian American Media (CAAM) and the San Francisco Public Library to compile an online Celebration Guide with a list of events taking place in May. There is a wide range of activities and programs to celebrate APA Heritage Month. Please explore and enjoy at http://apasf.org.

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#APAHeritageMonth
#APAVoices
#APAUnite
#APAHM

Step 3: Tag us on Social Media

Please be sure to tag us on social media so we can see your post. Post variations of the message and graphics on your social media channels as frequently as you’d like.

@apaheritagesf
@apasf
@apaheritagesf

Other Resources for Partners

Thank you government, sponsors and community partners for helping us celebrate.

Official Celebration

This is the official celebration of Asian Pacific American Heritage Month for the City and County of San Francisco.